We were tasked to launch a new product line of children's multivitamins, Vibovit Farm, in the Slovak and Czech markets.
Let's start with the basic idea. 3D farm animals will be our main stars.
We would also need a new style packaging.
And, with it, lots and lots of other propagation materials.
Next. A TV commercial.
The Concept is very simple. Animals are playing at kitchen table, while remaining invisible to adults. For the record, sugar cubes have been replaced with a banana as a healthier option :)
Enjoy the final TV commercial.
Conclusion
After we launched the campaign sales sky-rocketed. By Christmas time, every second sold multivitamin was Vibovit.
2016 Christmas packages
To boost sales even more we created a special Christmas package with toy lamps for kids.
